Although everyone knows that location is the most important factor in real estate deals, many new business owners find it hard to pick out the perfect spot for their business. They know that location is crucial to business success, but picking the right location can be difficult.
Why Does Location Matter So Much?
Not all locations are created equal for every business. A pizza place may be better suited for one part of town than the likes of a dental clinic or a pet store. The same is true for your car wash business. The physical address for a business should be helpful in terms of turning a profit and bringing in customers. When choosing the location for a business, the owner should consider factors such as visibility, demographics and traffic.
Take the following factors into consideration:
Demographics
First, you should consider the demographics of the people that live in the area; however, that’s not the only thing you need to analyze. People who regularly visit the area or work in it should be taken into account. It’s important for the location not just to be high in terms of cars owners, but the kind of car owners that will likely get a regular car wash.
Safety
If you end up in a neighbourhood that gets a bad rap when it comes to crime, you may be turning away potential customers. You don’t want to make your car wash business a place that people think of as unsafe. This is why it’s important to check safety ratings before committing to an area.
Traffic Numbers
As a general rule of thumb, the more cars that move through a car wash on a daily or weekly basis, the better that car wash’s chances of attracting a brand new set of customers. People are bound to slow down by default when they see cars gathering somewhere, especially when it’s a car wash. If there are high traffic numbers over a long period, then this creates a general type of customers that will stop in.
For the most part, you can usually get traffic data from your city or state to determine the safest locations for new car washes. The most popular locations will have the most cars on the road, which means that more cars will need to be cleaned.
While having a car wash in an area with high levels of traffic will make it easier to get customers, if you own a business in an area that has relatively low levels of traffic, you might find that customers simply aren’t stopping in. Your best bet then is to rely on already having an existing customer base built up, but this isn’t always easy to achieve.
Conclusion
One of the most important aspects to consider when putting up a car wash is location. It can make the difference between customers coming in, if at all. When choosing where to put up the car wash, consider factors such as traffic numbers, demographics and safety.
Trying to find a car wash for sale in Calgary? Reach out to CCW Solutions! We build and design car washes for the Canadian industry from the idea phase onwards.
