The car wash industry has been thriving despite recent world events. It means more customers and opportunities are succeeding, leading to more competition in the market.
Whether you’re operating a self-service car wash or a traditional one, a way to gain solid footing in the car wash business is to establish a culture of operational excellence. Operational excellence is the consistent and reliable execution of your business strategy while running with lower risks, reduced costs, and higher revenues.
How can you achieve operational excellence? Here are a few suggestions that you can apply to your car wash business.
Nothing would ruin a car wash experience more than slow service and poorly executed washes. That is why serving clients as quickly as possible while still maintaining the quality of your solutions is paramount.
To serve customers more efficiently, you should start at the very beginning—hire an experienced car wash builder that uses top-notch equipment and state-of-the-art technology. When you have this as a base, all you need to do is schedule routine maintenance on your gear, and everything will work perfectly for the years to come.
A critical touchpoint in achieving operational excellence is meeting and even exceeding client expectations. Providing top-tier services continuously with a smile is something that can lead to long-term success.
For car wash businesses, it entails making sure that the quality of the wash is always reliable, customer-facing technologies are easy-to-use, employees are friendly, and customer complaint handling is prompt. The secret to a great customer experience is consistency.
You can be creative with your ads, posters, and online posts. But you can also be imaginative in making new promotions to attract more clients or inspire loyalty from existing ones.
You can look into giving new customers a welcome discount or devise loyalty programs where clients get a free car wash or promotional item when they reach a certain number of washes. Besides that, you can even have unlimited car wash plans with dedicated members-only lanes. There’s so much you can do if you don’t limit yourself and your creativity.
In the dictionary, agility is defined as the ability to move quickly and easily. In business, agility is a company’s ability to adapt swiftly to market opportunities to improve and evade threats that would bring down sales and reputation.
In an increasingly digital world, cashless and contactless forms of payment are becoming more prevalent. A coin-operated car wash enterprise can apply agility by installing additional point-of-sale technology. They could accommodate card payments, digital wallet payments, and the like.
Being agile also means solving issues. Something that may affect your revenue is the volume of cars that you need to service. Although a large number of vehicles is good for business, it’s not great if you need to turn them away because your car wash can’t handle them.
In this case, you may want to install self-service car wash stations so that clients can serve themselves without waiting for a long time. Just make sure to maintain all equipment and stock all the supplies.
The car wash industry is growing, so you must stay competitive. To achieve your goal, you need to establish operational excellence by starting right and being consistent, creative, and agile.
When you’re looking for experienced car wash builders in Calgary, look no further than CCW Solutions. We are the company that can design and build the car wash of your dreams. Contact us today to get started!