After running your car wash for a few weeks since your opening, you may notice a decrease in customer activities. It’s because your company’s presence usually starts dying down after your opening day. Even so, you don’t have to fret—this slump in sales isn’t permanent. You can increase your sales figures by thinking outside the box in marketing your car wash.
Expanding your customer base
The trick to getting a broader customer base is by one-upping your competitors. Learning from what they have to what they lack can help you develop strategies to improve your car wash services.
If you’re planning to expand your business’s reach, here are five ways to increase your customer base:
- Incentivize your current customers to make referrals to friends and family
Referral marketing is one of the most compelling ways to attract a more extensive customer base. Word-of-mouth recommendations from people you trust are hard to turn down, which is why it’s a tactic that companies still use to this day. However, it’s not always easy to encourage your customers to spread the word about your services unless you provide them with attractive incentives. You can offer loyalty card bonuses, detailing discounts, and free treatments to strengthen your bond with them while also helping your marketing efforts.
- Create a compelling loyalty program
Loyalty programs help maintain your customer base by incentivizing your clients to be repeat customers. Conceptualize a plan that’s rewarding to your customer base while also allowing your business to profit. Additionally, you can use modern tools to digitize your programs from physical cards to online accounts. Shifting your loyalty program to a digital format can make it easier to attract younger audiences to use your service.
- Engage with customers through social media
Don’t underestimate the power of social media. Many brands and businesses are taking advantage of the platform to make it easier to connect with potential markets. Maintaining an active online presence affects your customers’ memory recall while also increasing your brand’s recognition. Make sure that your accounts don’t just answer questions about your service. You must also offer relevant and engaging content for your customers to see and interact with.
- Cater to your target demographic’s needs
Your customers will show a pattern of their preferences in seeking your service the more times you interact with them. You may notice peak hours or days, depending on when your establishment is most active. Catering to your target customers’ preferences allows you to optimize different business models, such as your payment options, work hours, and product purchases.
- Provide simple comforts for your customers
An aspect that many car wash owners fail to prioritize is the aesthetics of their brand. Just because you’re providing a cleaning or repair service doesn’t mean that you should leave it bare. Similar to how coffee shops and gadget centers keep a visual motif, you should also curate attractive and functional additions to your business. Having a comfortable waiting lounge, keeping a vending machine, or offering free Wi-Fi are simple ways to spice up your car wash business.
As a business owner, you should always be open to figuring out innovative ways to market your brand. Strengthening the current customer base that you have is key to reaching a broader audience. Remember that a trusted service is a powerful brand image to hold and attract new clients.
In retaining your customer satisfaction levels, you should always use the best tools and equipment to form your detailing duties. CCW Solutions’ team of car wash builders in Calgary can fit your business with the best gear to perform your treatments to your customers. Get in touch with us today to discover the wide selection of logistical improvements that we offer!