Self-service car wash bays can be a good opportunity for running your own car wash business because new technology, mobile apps and payment options give customers more power and control than ever. Meanwhile, you can also reduce your workforce costs, and the automatic car wash equipment is easy to use and maintain nowadays. Those are just some of the things you can look forward to when starting your own self-service car wash business. Read on to learn how you can make that business a successful and profitable venture.
1. Consider a Self-Serve Car Wash Franchise
For first-time entrepreneurs, becoming a franchisee of an existing car wash chain might be a better and more convenient option. There are several car wash franchise owners out there that you can look into. The advantage of having a franchise is the support you get in terms of equipment, supplies, and even training you and your staff on how to operate and maintain everything. You’ll have a much easier time running the business rather than building everything from the ground up. Of course, that’s still an option if you don’t like the idea of buying a franchise.
2. Learn from Other Successful Self Service Car Wash Businesses
Study the other self-service car wash businesses in your neighbourhood. What sort of proximity do they have to busy roads, highways and gas stations? How about grocery stores? Bookstores? Museums? What locations are considered more prime than others? Also, research how they keep their customers happy. By learning from others, you’ll have a better idea of what works in the car wash industry that you can then emulate and apply in your own business.
3. Finding the Right Location
First of all, you have to choose a location for your self-service car wash that will provide you with plenty of opportunities to attract customers. The location should be popular, easily accessible and convenient for drivers to park their vehicles. In fact, drivers may be hesitant to stop for a car wash if the location is not well-known or if the parking lot is far away. Also, the location should be in a neighbourhood with a high population density and high car ownership rate.
4. Invest in High-Quality Equipment
Self-service car wash equipment needs to be functional, reliable and meet customers’ expectations. Customers will assume that your self-service car wash is well-maintained, and everything should also be easy to use. Otherwise, it defeats the purpose of having a “DIY car wash” if people are unable to do it themselves using the equipment you have.
5. Focus on Customer Service
When it comes to self-service car washes, customer service is of utmost importance. You may have a great location, good equipment and lots of customers, but if your customer service is terrible and unhelpful, it can easily ruin your business. Make sure you have plenty of attendants on-hand and have them greet every customer. Be attentive and ask customers if they need help with anything. Don’t forget to thank them for choosing your self-service car wash and ask them to tell their friends and family about your business.
6. No Hidden Fees
Customers who use self-service car wash businesses will always ask themselves, “How much will this cost me?” So make sure they know exactly how much they should pay before they start washing their vehicles. Your staff can come up with a standardized charge, which you can have on your website and post on the racks.
Running a self-service car wash business is an excellent way to earn money and be your own boss. With the right equipment and training, you can also manage your business with limited personnel and overhead costs. That’s why it’s a good idea to invest in self-service car wash equipment, particularly the automatic kind. Once you have established your business and gained loyal customers, you can also consider expanding your business with more self-service car wash equipment.
Complete Car Wash Solutions is always at your service when it comes to building quality car wash facilities. With over 40 years of experience in the industry, our team has been delivering world-class car wash solutions to our clients across the industry. If you’re looking for a highly dependable car wash supplier and builder, CCW Solutions is here to help. Contact us today to get started!