Are you looking to start a brand new business, specifically in the car wash industry? If so, one of the things you can try is a self-service car wash business. As the name implies, this business revolves around offering customers all the tools they need to wash their vehicles effectively!
That being said, just because you started a business doesn’t mean it will succeed. Many entrepreneurs will tell you that! However, this doesn’t mean there is nothing you can do to increase the chances of success. In fact, we’re going to share with you the few things you can do to help make your self-service car wash business successful:
1. Research Your Competition
One of the first things you should do when you’re starting a new business is doing your research! In this case, competition can be good. You’ll want to know where your competition is, what they’re offering you can’t, their hours of operation, their pricing, and their strengths & weaknesses
Don’t forget to pay attention to the industry in general. It’s critical that you know what’s going on around the area you’ll be operating in.
You need to know what your competition is doing, what they’re offering, and how you can beat them at their own game. This way, you know what you’re getting into and how you can compete. The last thing you want is to go head-on with no idea on what to do, let alone who you’re up against.
2. Join A Franchise
If you don’t want to go out on your own, then you can join a franchise-owned car wash business. This is a pretty good option to go with.
That being said, there are some companies out there that are more valuable than others. You want to take your time, do your research, and make sure you’re joining a company that is worth joining. You want to choose a company that has a good reputation and a good track record of success. This way, you know this is the right business to join.
3. Use Social Media To Your Advantage
Social media is pretty big these days. This is something you should take advantage of! All you need to do is use various social media platforms, such as Facebook and Instagram, to advertise your business.
Also, take the time to create a website for your business. Of course, your website needs to be professional-looking and easy to navigate. Otherwise, people will go somewhere else.
In addition to a website, you can also create a “call us” button or a “fill our form” button on your website. This way, people can contact you to make an appointment or ask questions about your service.
4. Streamline The Payment Process
All successful businesses need to keep an eye on their bottom line. So, when you’re starting a self-service car wash business, you need to keep an eye on the payment process. How?
Well, simple! Accept different ways to get paid. This can range from credit cards to e-wallets and even plain cash. The easier it is for customers to pay in the way they’re comfortable in, the likelier it is they’re going to show up to wash their cars at your business!
Of course, there may be other tips out there that we haven’t mentioned, such as ensuring your services are affordable. However, if you’re looking to start a self-service car wash business, then do follow the tips above. They’ll go a long way in ensuring your business’ success, allowing you to maximize your investment and returns.
CCW Solutions builds and designs car washes for the Canadian car wash industry. If you are looking for a professional car wash builder to help you get started with your business in Calgary, get in touch with us today!