During the hot, summer months, people are ready to go out and about, riding through different destinations to enjoy some fun-filled trip for the sun-kissed season. With that in mind, a good car wash business should be able to attract enough customers during these months to make up for the slowest winter months.
In case you are planning on opening a car wash business, make sure you are equipped to face the challenges of the sweltering heat during these hot months. Either way, here are a few things you can do to drive up your car wash business’s productivity leading up to the slower traffic once summer ends.
Tip #1: Conduct a General Preventive Maintenance to Keep Your Car Wash Business Ready for the High Volume of Customers to Come
No matter whether you are running a full-service car wash or a wash-only facility, there is a lot of work to be done to keep your business running smoothly.
While some business owners may be tempted to delay routine service and maintenance, it is not advisable to do so. You must remember that you have to keep your car wash business operational in order to keep driving up your business’ productivity.
For instance, it is recommended to perform general, preventive car wash maintenance at least once a month, especially during summer. Be replacing the nozzles, servicing your water management, changing oils and belts, to improving your reclaim systems, the preventive maintenance will help you keep all your machines working in optimal conditions for the busy season.
More importantly, performing efficient preventive maintenance is crucial to prevent any costly damage that could slow down your car wash business.
Tip #2: Conduct Facility Improvements
Whether you are planning to invest in new equipment or just spruce up the facility, it is always a good idea to put in a new level of infrastructure to drive up your business’ productivity.
Of course, this could involve more time and effort to come up with a high-quality plan to improve your business operations. Nevertheless, the improvements could be worth it when you look at the big picture.
You can also make simple yet impactful updates, from changing employee uniforms, and improving the existing landscape, to updating your old signages.
Tip #3: Make Summer Promotions
It is not a secret that promotions are a good way to drive up business. Commonly, you will be able to see a lot of businesses running promotions to get more customers to try out the new products and services.
A car wash promotion could be anything that promotes your car wash. You can have a summer car wash promotion to lure more customers in during the busy season. For example, you can run a summer car wash promotion to celebrate the end of a long, hot day with a car wash, a detailed service, and a car wax.
The Bottom Line: Making the Most of Summer for Your Car Wash Business
As a car wash business owner, you know how busy your car wash is during these summer months. Everyone is getting around in their own car and people are not as likely to ride a public transportation system.
Using the tips shared above, you can take advantage of the slow traffic during the winter months and upgrade the facilities of your car wash business. When the temperature starts to rise, you will be ready to handle the increased traffic to offer your customers a reliable, efficient car wash service.
Why Choose Us?
CCW Solutions builds and designs car wash systems in Calgary, Alberta, Canada. We help our clients by creating the idea and building their dream car wash. We offer car wash building services, car wash parts, and other commercial car services. Contact us today to learn more about our services!
