There are many factors to consider when choosing a location for your business. But with so much information out there, it can be tough to separate fact from fiction. And, if you’re new to it all, you may end up believing the myths that cover the actual truth, and that can be detrimental to your car wash business.
So, to help you out, we’ve debunked five common myths about site selection for your car wash:
Myth 1. The Best Car Wash Locations Are Always on Busy Streets
The truth is that busy streets are not always the best places for car washes. While high traffic volume can certainly be a good thing, it’s important to consider other factors as well. For example, a car wash located on a busy street might have to deal with more pollution from car exhaust, which can shorten the lifespan of equipment and make it more difficult to keep the wash area clean.
Myth 2. The Best Car Wash Locations Are Always in Highly Visible Areas
While it’s true that visibility can be important, it’s not always the most important factor. In some cases, a car wash that’s located in a less visible area might actually be a better choice. For example, if you’re located in an area with a lot of traffic but it’s not highly visible, you might get more customers simply because they’re already driving by your location.
Myth 3. The Best Car Wash Locations Are Always in Areas with High-Income Levels
While it’s certainly true that car washes located in affluent areas can be successful, there are other factors to consider as well. For example, in some cases, people in lower income brackets are more likely to use car washes because they can’t afford to wash their cars at home. So, don’t rule out locations in less affluent areas just because you think they might not be able to support a car wash.
Myth 4. The Best Car Wash Locations Are Always near Other Car Washes
While being near other car washes can certainly have its advantages, it’s not always the best choice. In some cases, being located near other car washes can actually lead to increased competition and lower profits. So, if you’re considering a location near other car washes, be sure to do your research to make sure it’s the right choice for your business.
Myth #5: The Best Car Wash Locations Are Always in Warm Weather Climates
While it’s true that car washes located in warm weather climates may do well, this doesn’t always mean a car wash will do good just because of the climate. Remember, cars can get dirty from so many factors, and the weather is just one of them. Be sure to consider everything along with the weather to know for sure where to set up your car wash.
All in all, if you are interested in setting up a car wash business, always remember that the myths above aren’t what they seem. Always research what you’ve heard about car washes to learn whether or not they’re factual or plain fiction, and this way, you can be sure that you can make an educated decision about the best place to set up your car wash company!
CCW Solutions builds and designs car washes in Canada, beginning all the way from the idea phase down to the finishing phase. If you are looking for car wash builders, work with us today!