A few decades ago, establishing a car wash business was too much work. There’s construction, permits, and equipment to consider. While this is still the case today, it’s relatively easier because many ready-made setups are available for purchase. Naturally, this also gave rise to more and more car wash establishments popping up.
If you’re a car wash owner, you need to think of ways to stand out from the competition. We listed some of them in this article, so read on below to get started.
#1 – Make Things Easier for Your Customers
If we go back in time, people are always particular about how their cars are washed. They insisted on hand washing their cars and not going to a carwash. So how did this change in recent years? The answer is car wash owners who provide the service and make things easier for their customers. Explaining this further, they introduced methods in washing the cars that made it easier, such as the touchless automatic car wash.
By creating a clean and organized environment and simplifying how customers can pay for the service, car wash owners have significantly increased the number of their customers.
#2 – Do Market Research
If you want to expand your business, you must know your customers. If you don’t know what they want, you’ll never know what to offer them. However, it’s not that easy to find out what your customers want. You do this by carrying out market research.
Get feedback from your existing customers. Talk to them and try to get a feel for what they want. Once you have a good idea, make an action plan to sustain it.
#3 – Observe the Competition
This is one of the easiest ways to learn how to improve your car wash. If you’re in a location that’s highly saturated with car wash businesses, you can take advantage of it.
Go to the nearest one and look around. Observe how they offer the service and what they offer. Is there anything they could have done differently? Talk to their customers and ask them about their experience in the establishment.
#4 – Give Loyalty Rewards
One great way to set your business apart from the competition is to give loyal customers discounts. You can provide them with a discount on their future visits, or you can give them a free car wash pass.
You can also give them a free or discounted car wash if they refer your business to their friends or neighbours. Since a word of mouth advertising is more reliable than other forms of promotions, this is an excellent way to increase your car wash business.
#5 – Get the Latest Car Wash Technology
Investing in the latest car wash technology and equipment gives you a competitive advantage. The latest technology will increase the efficiency of your employees and will cut down the amount of time it takes to do a task.
Doing this will also help you increase your revenue. The cleaner your car wash is, the more customers you’ll get. This is because a clean and efficient car wash will entice customers to come back.
#6 – Make Advertising and Promotion a Priority
It’s always a brilliant idea to promote your business. While this will cost you some money, it’s a great way to get more people to know about your business.
Make sure you promote your business at different places, especially where your target customers are. If you’re in a heavily populated area, go where people gather to get the most exposure.
By following the tips mentioned above, you’ll be able to build a successful car wash business. While some are relatively easy to do, some will require more time and investment to make them work. Regardless, they will yield nothing but positive benefits that your business can take advantage of.
If you’re looking for a car wash for sale in Okotoks, Complete Car Wash Solutions has got your back! We have a wide range of complete car wash systems, all of which can start as soon as you can to attract customers. Contact us today to learn more!