Self-service car washes are a fairly new business that provides customers with a more affordable alternative to traditional car washes. On the outside, they might just look like regular car washes; in fact, most people that pass by may be caught off guard when they find out that it’s not what they expect! To top that off, anything that’s new needs a little bit of convincing for the average consumer.
If you’re planning on opening one up, then here is how you can make your business stand out from the pack:
Keeping Your Self-Serve Car Wash Ahead of the Race
Use Informative Ads
For new advancements such as this, you need to educate the public about their existence and how they work. A video tutorial of how things work, for one, is an excellent guide that can spark curiosity among customers and may compel them to try it out for themselves. Setting up infographic posters on making payments is also very helpful to those who decide to give it a whirl.
The more people get familiar with this type of business, the more they’d be returning for this service.
Provide Excellent Customer Service
While this type of car wash doesn’t necessarily need someone to watch over it, some people still appreciate the help and customer service. You can set up a chatbox for common questions somewhere in the system to help them out.
Enhance Customer Loyalty
Try giving out free promos that get your customers coming back for your service. For example, make every tenth car wash free or get a discount with a certain membership card. These are your classic marketing tactics that cost a bit of money, but will surely drive in more business to keep your revenue up! It’s better to have a high customer return rate than skimp out on giving them incentives every time they drive by.
Network for Word-of-Mouth Marketing
The best kind of marketing is one that works on its own without you doing anything. Have some family, friends, or associates try the service and see how they like it. If they do, they may recommend it to their own set of connections! You can even go to community events to plug in your new business.
Perks of a Self-Serve Car Wash to Highlight
Car washes often take time and can be pretty expensive. However, these self-serve car washes are automatic, get the job done in an hour or less, and even costs less than your traditional service! The more people know about this, the more you’d be able to convince.
Make sure that you have just a bit of a budget dedicated to marketing your business. Get creative with it too! To boost PR, you can hold a charity car wash on the first day of opening.
Putting up a car wash business can earn you so much more than you think. There are tons of people who drive through the city’s hustle and bustle and need that car wash experience that is quick and hassle-free. If you choose a great location in the city, build a structurally sound and fully upgraded self-serve car wash, and spend a reasonable amount on promotions, then you will soon find a great investment return in no time.
Have you been considering opening a self-serve car wash in Calgary but have no idea how to get set-up? Complete Car Wash Solutions is a business that builds self-serve car washes from scratch. Using only the best materials and installing the most efficient payment systems, we can help you get your business on the road right away. Contact us today to find out more!