All car wash owners are probably willing to do everything to ensure that the business is in good standing. If you are a car wash owner and you’re thinking about ways to make your business appealing to customers, try having a free vacuum service. It can be your edge among your competitors because cleaning vehicle interiors is one the most popular services that customers are looking for. If you are concerned about your company’s revenue when you offer a free vacuum service, don’t worry because it’s surprisingly favourable to your business.
To give you an idea of how a free vacuum service can help your business, here are the pros that you can experience:
1. It Can Attract Customers from the Road
Put up an effective sign saying you offer a free vacuum service, and see the gradual increase of customers. Free vacuum service is an excellent strategy to draw customers to your car wash. As mentioned, cleaning vehicle interiors is one of the services customers are looking for, so if you offer it for free, you’ll significantly gain new customers to your business. You might even experience a quick return on your investment because some drivers might consider investing in your car wash service to clean their whole vehicle.
2. It’s a Good Advertising Strategy
Anything free is attractive to customers. If they know your company is offering a free vacuum service, chances are they will also refer you to their friends or family. If this is the case, your company’s name and reputation will also be in the spotlight, garnering positive publicity. Your business will be recognized as a reliable place because of its established reputation and referrals.
3. It Can Bring Traffic to Your Car Wash Business
Once you’ve established your reputation, the traffic will follow because more people will entrust their car cleaning to your company. Your free cleaning offer will also make your location look busier because drivers will continuously go in and come back to your facility. Once other drivers see that your business has a lot of traffic, it will create a magnet effect, and they will also come to take advantage of your service, thereby creating more traffic.
4. It Can Be Your Edge Over Your Competitors
While some car wash companies offer a vacuum service, they often have it as self-serve paid vacuums. Customers will choose your company over your competitors if you offer it for free because it’s undoubtedly more attractive. It’s an edge that you must not miss out on because it will bring significant value to your business’s revenue.
The car wash industry is one of the fastest-growing sectors in the Canadian economy today. If you own one, you must make some efforts to keep your business as the top choice of customers. Having a free vacuum strategy can help you be on that path because of the mentioned pros it can bring to your business. Offering this free service is not an additional expense or a waste of investment; it’s a source of additional revenue and increased customer traffic.
Allow CCW Solutions to help you install your free vacuum in your facility. We offer different car wash equipment with installation services in Calgary. We are dedicated to the car wash industry for many years, providing only top-notch service to the car wash business, including maintenance, installation and start-up services. Get in touch with us today to learn more!