The best way to penetrate a market is to make the products and services valuable to the customers. Therefore, for people who are thinking about creating a plan or package for their chosen market, it is vital to consider all aspects that come into play before the launch.
For example, car wash professionals should know their clients’ needs aside from excellent detailing services and high-quality aftercare products. But which factors should they consider in creating a valuable car wash package for a self-serve car wash? Here are some ideas.
1. Services Included
Aside from the usual car wash package, you can talk to your clients about the additional services that they might want to add to their package. For example, customers might want to add a tire shine service or a window cleaning service. It is a good idea to have these services available so customers can try them out whenever possible. You can increase your revenue and give the customers an extra benefit simultaneously.
It is always advantageous to know your competition as you can turn your weaknesses into strengths. It may give you some ideas to do better than your competitors. For example, if you know that your competition offers a free wash on the first visit, you can provide a free wash on the second visit. It is not the same, but it helps to separate you from the rest.
3. Technology Available
With the advancement of technology, there are now many technological innovations that car washes can use in car washes today. These innovations can help to improve your overall car wash experience. Therefore, include the innovations available to you in your package, and many clients will appreciate that they can get a high-tech car wash in your business.
Best Practices in Creating Valuable Car Wash Packages
Knowing that there is no right or wrong in creating a car wash package is essential. You can always tweak the package to fit your customers’ needs. However, there are some best practices that you can follow to make your car wash packages even better.
1. Plan First
You can start by planning the package ahead of time. It doesn’t have to be perfect, but it gives you an idea of your direction. You can even talk to your clients about the additional service they would like in your car wash package.
2. Consider All Options
While planning the package, consider all the options that businesses can add to the package. For example, consider additional services that you offer. You can even view the price of the individual services and items to see if companies can add them to the package.
3. Look at the Target Audience
Everyone likes to feel special, and the car wash industry is no exception. Therefore, it is essential to know your target audience and create a package they would like to buy. It is also necessary to understand their expectations when they visit your business.
You will have to come up with a car wash package that you think is best. It is always a good idea to test the car wash packages with a small portion of the market. It is also a good idea to try your competition and see if they offer a better solution. Finally, you can always bring in experts to help design the package.
CCW Solutions is a design company tasked to design and build all types of car wash shops like self-serve car washes, tunnel car washes, and more. As car wash builders, we aim to ensure our designs become logical to customers and people operating the facilities. Let us guide you from generating a concept to finalizing a plan today and book an appointment through our website.