Opening a car wash is a very difficult thing to do. Just like with any business, you need to have a strategy and plan beforehand. One important part to consider is the location of your business.
A car wash’s success highly depends on its location. No matter how high-quality and affordable the services you offer are, some people would hesitate if it is not accessible. Additionally, if you are hidden from sight, no one would be able to spot you, so you have to rely on strong marketing and previous customers. If you need to decide on a location for your carwash, read our tips below:
1. Consider Main Roads
If you want to get a lot of customers in a certain area, you need to make your business visible. You can do that by opening a car wash business near main roads. During rush hour, the traffic will keep on coming in. If they need to wash their cars while waiting for traffic to die down, your location would be ideal. It can attract countless potential customers and may keep them coming back to your business.
2. Near Gas Stations
If you open a car wash near gasoline stations, you can benefit from the long queues there. Some people can wait up to an hour or two just to fill up their tanks. It is a long wait indeed. That is why they may choose to wash their vehicles while waiting.
Additionally, some people actually open gas stations alongside their car washing business. This is a good idea as it expands the service you offer, and you will reach a bigger market. You can also encourage those getting their refills to consider getting a car wash from you while they are there, making it more convenient for them while also helping your business.
3. Accessibility Is Important
When choosing a location, do not forget to look at its accessibility. You do not want your customers to have a hard time getting to your location. If you open a car wash near a main road, make sure it is easy for drivers to get to it on the side roads. They can find your location more easily and reach your business sooner.
4. Near Housing Residences
If you are planning to open a car wash business near housing residences, you can gain a lot of potential and loyal customers. People living in the area may not have time to go to a car wash during the week. They tend to save it for weekends and holidays to save money. If you are near their homes, they can access your business more conveniently and they can also spend more time with their families.
5. Take into Account the Parking Space
Do not forget that when opening a car wash, the availability of parking spaces is a huge aspect. If you are planning to open a business near housing residences, you should have enough parking space to accommodate potential customers. You may also consider having off-street parking, like a driveway option, to avoid traffic congestion.
As you can see, there are a lot of things you need to consider before opening a car wash. It is not enough to just throw all your equipment in a parking lot or a driveway and open your doors. To succeed, you need to give a lot of thought to your location. You should have a strategic plan and make sure you can attract as many customers as you can.
If you are looking to start your own car wash business, you will need to contact car wash builders. Luckily, CCW Solutions in Calgary can provide you with the equipment and even help you build your car wash from scratch. Contact us at CCW Solutions and open your own car wash!