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Jared
Friday, 17 September 2021 / Published in Blog

How Your Car Wash Location Can Help Build Your Customer Pool

If you’re thinking about starting your own business, setting up a car wash business may be a great idea. Many people in Canada own cars, and most of them just don’t have the time to wash their cars themselves. And this can create a demand for car washes in your area, which translates into profit.

However, before you put up your car wash business, you have some things to consider. One of which is the location of your car wash. Like many other businesses, the location can have a significant impact on the success of your business. 

But what exactly makes a particular location ideal for setting up a car wash business? Well, in this article, we’ll be looking at some factors in a business’s location that can affect its success.  

Car Traffic

When you’re putting up a business, it has to be somewhere easily accessible to your target market. And for a car wash, this means finding a location with significant car traffic.

A prime location for a car wash is somewhere along people’s regular commuting routes. So, this could mean roads that lead to highways and the busier areas of a city. 

But aside from having lots of car traffic, you also have to consider how accessible your car wash business will be. Perhaps the road experiences a lot of traffic jams, and many drivers try to avoid it because of that. Or maybe drivers find it difficult to enter or exit your car wash.

Ideally, your car wash should be located on a road with a speed limit under 40 mph. You should also put up signages that drivers will be able to see and read from afar. 

Surrounding Businesses

You should also consider the types of businesses that will be surrounding your car wash business. If you’re next to a popular establishment that gets a lot of traffic, you’ll be able to draw your customer pool from there. For example, if you’re set up next to a popular restaurant, customers of that restaurant may decide to have their car washed while they dine.

Another thing to consider is whether or not there is an already established car wash in the location you’re eyeing. If you set up your business next to a competitor, you risk losing customers to them, especially if they’ve been there much longer than you have. So, it’s best to set up a car wash in a location that doesn’t have one yet. 

Neighbourhood Growth

Some neighbourhoods can show lots of potential for growth. These are the types of areas you should be considering for your location. For example, you may notice construction for a new condominium or office building. This opens up a lot of opportunities for businesses in the surrounding area. 

However, if the location you’re eyeing doesn’t seem to be thriving, that may be bad for your business. Some signs you can look out for include businesses closing up and “for sale” signs. It could be that not many people are visiting that area of town anymore, so the businesses there have been struggling.

Final Thoughts

Location matters a lot in a business’s success. When you set up your business in a growing neighbourhood with lots of car traffic, you may see better results than a less frequented and accessible location. So, it’s best to study the locations you’re considering to see if your car wash business has a good chance of thriving there. 

Set up your car wash business with the help of Complete Car Wash Solutions. We are car wash builders that build and design car washes for the Canadian industry. Whether you are looking to build a car wash or would like to buy equipment, CCWS will help you meet your needs. Contact us today to get started!

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