People say that you should not judge a book by its cover. We say that you should always do your best to make an excellent first impression. This is the only way you will survive in the business world, especially when it comes to marketing a carwash. After all, if no one finds a carwash appealing, whether it be from an ad or at the storefront, they most likely will not opt for the service.
To ensure that you make a good first impression to attract customers to have their car washed, here are some marketing tips to keep in mind:
1. Keep your car wash clean
Who wants to bring their vehicle for a wash at a place that is full of dirt and garbage? Unless they are extremely desperate, no one is going to want to.
For this reason, you must keep your working grounds as clean as possible. Not only that, but your surroundings should also be kept tidy. You might have to spend more time picking up garbage and sweeping away dirt to keep your place looking clean, but you have to do these things regardless. After all, you run a carwash, which means you should take cleaning seriously!
2. Offer another service
If you only offer car washing, the only customers you are ever going to get are people who need that particular service. You need to consider offering another kind of service If you are trying to expand your business. For instance, you might want to offer a polishing service for the interiors as well.
By offering more than just cleaning the car’s exterior, not only do you reach more customers, but you increase your bottom line, too!
3. Support local groups and organizations
A great way to market your carwash is to support local groups or organizations. For instance, if your town has a local football team, you can sponsor them in exchange for logo placement on their shirts. Another example would be supporting local schools, where you can hold fun events while putting up banners for your business.
While this might sound like a significant investment, it helps to get your name out. All these efforts will mean that your carwash will be on everyone’s mind, and when they need their vehicles washed, they will remember you.
4. Offer free Wi-Fi
Everyone likes free things, and we doubt that anyone would say otherwise. With that, what is the one thing people usually look for first when they whip out their phones when they enter a building? That would most likely be a free internet connection. Many people tend to leave places that do not offer it.
To ensure that this doesn’t happen, make sure to invest in a reliable Internet plan that will keep your customers happy.
While you can spend a lot of time and money creating ads for billboards and the local newspaper, you can do other things to effectively market your business. In doing so, your bottom line will surely increase. With that extra money, you can upgrade your facilities, improve your marketing, offer a new service, and so much more, all of which will help your business grow.
Looking for car wash builders in Calgary to help build and improve your car wash? CCWSolutions will help you out, from building your car wash from scratch to supplying it with the necessary equipment. Get your free quote from us today.